Happy 6th Birthday PLD! Our History & Story

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Peace, Love & Decorating is celebrating our 6th birthday! For the past six years, we’ve shared our inspirations and favorite discoveries to redesign homes and lifestyles, and we couldn’t be more grateful for all these past six years have brought! We love getting to share our favorite items and designs in a way that allows our customers to discover new products, browse through design tips and trends and ultimately find inspiration within our site and within themselves.

Jana Contardi | Peace, Love & Decorating

Jana Contardi - Co-founder

Jennifer Cook | Peace, Love & Decorating

Jennifer Cook - Co-founder

Six years ago, our fearless leaders Jana Contardi and Jennifer Cook started PLD as a small e-commerce boutique shop in Jennifer’s basement. Starting out as neighbors, Jana and Jennifer shared an interest and profession in interior design. After the housing market crash in 2008, they saw an opportunity to step into the interior design market in an innovative way. They noticed the industry transitioning from storefronts to online, and decided to combine their artistic visions and creative directions into an e-commerce business. Peace, Love & Decorating was launched from Jennifer’s basement in 2010. Jana and Jennifer’s impeccable taste and sought-after-style resulted in a company that had a unique opportunity to reach customers who wanted to liven up their homes and transform their lifestyles. As Peace, Love & Decorating's online presence expanded, a storefront soon became necessary. The brick and mortar opened in downtown Duluth in 2012, as a showroom for PLD's premiere and boutique brands. Since Jana and Jennifer were both from Duluth, the downtown area was the perfect fit for the storefront, and the vintage brick building chosen was uniquely renovated to preserve its historic nature.

PLD Storefront Renovation | Peace, Love & Decorating


PLD Storefront 2013 | Peace, Love & Decorating


PLD Storefront Downtown Duluth | Peace, Love & Decorating

Then - 2015

PLD Storefront Downtown Duluth Renovation | Peace, Love & Decorating

Now - 2017

One popular venture for Peace, Love & Decorating was the introduction of Christopher Radko ornaments. First fans of the ornaments themselves, Jennifer and Jana brought Christopher Radko into the PLD inventory and they were met with high demand. Following the positive response, the separate entity Christopher Radko Gallerywas created. Now, we carry the largest selection of Christopher Radko ornaments including over 50 exclusive designs that cannot be found anywhere else!

Christopher Radko Gallery | Peace, Love & Decorating
Dining Room Table & Dinnerware | Peace, Love & Decorating

Today, Peace, Love & Decorating carries thousands of contemporary and transitional home decor pieces for modern day living. We now staff 15-20 employees and partner with our local storefront to showcase new products, sample fabrics, luxury gifts and more. Our purpose is ultimately to help our customers find their inspiration. We recognize the power of expression and the human desire to be inspired. These characteristics are found in both our employees and our customers. Peace, Love & Decorating has become our channel of sharing what excites us and what we find impactful. We hope to express the inspiration we discover every day and help fill the need for creative discovery. We focus on carrying brands that we personally are obsessed with. We build trusted relationships with reputable brands that share both our values and style. Ultimately, we believe in businesses supporting each other and we seek to continue that however we best can.

Here’s to many more years of PLD and all the inspiration and joy to come!

Staff Group Picture | Peace, Love & Decorating


Valentine's Day Video 2017 | Peace, Love & Decorating